Marketing & Procedure Plan

BENEFITS OF LISTING WITH

GEORGE KIEFER & The LACKEY TEAM

“Do what it takes” ATTITUDE with in scope of Mission Statement

§  Professional Coldwell Banker brand recognition by buyers and agents

§  Weekly seller marketing updates e-mail, phone or written reports

§  Home will be on over four dozen real estate internet sites

§  Virtual tours on internet and with e-mailed links to buyers for homes reviewed by design consultant. Property under 1500 sq. ft. reviewed

§   Floor plan incorporated into virtual tours for listings over $300,000

§  Promotion at the North Denver Board of Realtors marketing meeting.

§  Marketed in TWO Colorado MLS Systems/Denver & North Area

§  Marketed  on cable TV

§  Marketed in specialty real estate publications

§  Professionally done multiple photo colored brochures. Brochures e-mailed to over 2000 area realtors

§  Creative and persistent feedback follow-up on showings by other brokers

§  Internal Database marketing with incentives to find buyers

§  Open houses based on Seller preference and Agent schedule

§  In-house resources to qualify buyers with preferred lenders

§  Professional  escrow closing support with Land Title

§  Full time scheduled showing support seven days a week to 8:00 PM

§  Immediate response to inquiries on the property seven days a week

§  Personal sales ranking in the top 1% of the metro area agents

§  Professional development focus with designations GRI, MRE, CRS 

§  Supported by a  full time administrative staff,  phone receptionists, transaction coordinator plus a team of nine licensed brokers

§  $100 toward a  Home Warranty Protection Plan or house cleaning

§  $100 incentive  for window cleaning or personal belongings storage

§  $100 incentive for carpet cleaning

§  $100 incentive for design consultant consultation

§  $100 incentive toward handy man, pre-inspection or roof certification

§  Professionally installed over-sized yard sign with evening lighting for listings priced over $300,000

§  Monthly CMA and market statistics to update seller

§  In-house translation services for Spanish speaking buyers

§  Neighborhood data booklet in home for  review for out of town buyers

§  Homes advertised on Craig’s List and Social Network Sites

§  Staging service for vacant homes

§  Note: (All incentives paid at closing)